F*ck the Algo; Build Real Connections! A Masterclass by Will Green

Thu May 16, 13:00 - Thu May 16, 14:30

Innovation City


“Building a community is like herding cats on a sugar high, while juggling flaming chainsaws. It's messy, it's unpredictable, and most of the time, it feels like you're about to lose a finger. But here's the truth: In the age of disruption, where attention is currency and loyalty is a fleeting fantasy, communities are the new moat. They're your shield against the digital barbarians and your secret weapon for growth.” - Will Green

Join us for an immersive experience where you'll learn actionable strategies to harness the power of meaningful connections with expert Will Green at Innovation City Cape Town on 16th May 2024 1pm - 2:30pm.

Who should attend? 

  • Anyone curious about what it takes to build a valuable community for your business.
  • Entrepreneurs, business owners, marketing professionals, community managers, startup enthusiasts, and anyone curious about the dynamics of community building in the digital age.
  • Whether you're looking to enhance customer engagement, foster brand loyalty, or drive growth through community-driven initiatives, this event promises valuable insights and actionable strategies.


With over 24 years of experience as a senior business executive and operator in the high-growth technology, financial, and media industries across the EMEA region, Will possesses extensive wisdom and a vast network. He has a proven track record of swiftly and sustainably building profitable businesses, scaling them from start-up to multi-million-dollar enterprises. Will excels in developing successful business models and go-to-market strategies, aiding startups, scale-ups, and industries such as the southern Africa insurance sector in addressing substantial customer liability challenges, amounting to $2.6 billion.


As chairman of a non-profit organization overseeing a $225 million trust, Will facilitated the provision of securities to major media conglomerates in Africa, including Naspers, Times Media, and Caxton. His entrepreneurial flair led him to collaborate with Yahoo! Inc. and other US/EU companies in establishing commercial footholds in Africa during the early 2010s, contributing to the launch of Yahoo's African property, a pioneering initiative within the global growth markets division at the time.


A trailblazer in high-growth markets, Will has extensive experience collaborating with multinational corporations such as Google, Amazon, Microsoft, Deloitte, Unilever, P&G, Sky, WPP, eBay, and Manchester United. His interests span a wide spectrum, encompassing leadership, innovation, venture capital, angel investing, entrepreneurship, digital marketing, technology disruption, and market strategy, among others.


A passionate advocate for economic inclusion and technological parity, Will is driven by the vision of global technological equity. He sees untapped opportunities and unmet potential as challenges waiting to be addressed through disruptive innovation. Will's commitment to fostering technological equality fuels his endeavors toward global economic inclusion.


What keeps Will up at night is the realization of unmatched opportunities coupled with unresolved challenges, compelling him to seek innovative solutions. His driving force lies in his pursuit of technological parity and global economic inclusion. 


Buying a ticket to this event will grant you:
  • Access to the event
  • One Free Coffee at Innovation City
  • One Free Parking at the Parkade at Kloof Lifestyle Center on Park Road
We charge for events solely to ensure attendees commit to their reservation, fostering a culture of strong attendance. 


Our team spends an immense amount of time creating and curating our weekly events. We would like to encourage a culture of commitment and follow through. Please note that participants who register but do not attend without prior notice will be blacklisted from future events.

Should you no longer be able to attend the event, please change your RSVP status, which you are able to link to on your emailed ticket.

We look forward to welcoming you to Innovation City and appreciate your cooperation and understanding.


NOTE: Innovation City members can get free access to all IC weekly events.
(You will find the discount code on the IC app.)


Disclaimer: By purchasing a ticket to this event, you acknowledge and agree that your access to the venue is contingent upon presenting your ticket for entry. Additionally, you understand that you have the option to choose either a complimentary coffee at Innovation City's Fika Cafe post-event or a parking validation for 2-3 hours at Kloof Lifestyle Center. Please note that this offer is subject to availability and may be subject to change without prior notice. The event organizers reserve the right to modify or withdraw this offer at any time.



Location: We're just off Kloof Street on Darter Road.

Traffic Alert: Please be cautious of traffic heading into town.

Parking Options:
  • Behind the Spar on Kloof Street.
  • Kloof Street and surrounding areas.
  • Parkade Kloof Lifestyle Center on Park Road.
Recommended: It's always best to use Uber for convenience.


F*ck the Algo; Build Real Connections! A Masterclass by Will Green
Innovation City
Darter Studios, Darter Road, Longkloof, Gardens, Cape Town, 8001
Get Directions