Influencing on LinkedIn: Growing Your Followers

Description: This masterclass offers a comprehensive step-by-step guide to significantly enhancing your presence and influence on LinkedIn. It's designed to empower you with the knowledge to understand LinkedIn's algorithms, develop impactful content strategies, and employ effective networking techniques, all aimed at building a robust and influential professional network.

Why This Masterclass is Important:

In today's digital age, having a strong online professional presence is crucial. LinkedIn, being the leading professional network platform, is a key tool for career development, networking, and personal branding. Mastering LinkedIn can open doors to new opportunities, connections, and a broader audience for your professional endeavors.

How Delegates Will Benefit:

• Enhanced Visibility: Learn how to increase your profile's visibility to reach a broader audience.
• Strategic Networking: Develop skills to connect with relevant professionals and industry leaders.
• Content Mastery: Understand how to create and share content that resonates with your network and beyond.
• Algorithm Understanding: Gain insights into how LinkedIn's algorithm works and how to use it to your advantage.

Key Topics Covered:

• Understanding LinkedIn’s Algorithm: Learn how it affects your content and profile visibility.
• Effective Content Creation: Strategies for crafting engaging posts, articles, and videos.
• Building a Professional Network: Tips on connecting with the right people and maintaining meaningful relationships.
• Personal Branding on LinkedIn: Techniques to establish and grow your professional brand.
• Engagement Tactics: How to increase engagement on your posts and profile.
• Analytics and Feedback: Utilizing LinkedIn analytics to refine your strategy.

Key Takeaways:

• Mastery of LinkedIn's features and algorithm.
• Enhanced ability to create engaging and relevant content.
• Improved networking strategies and professional connections.
• Tools to build and sustain a strong personal brand on LinkedIn.
• Practical knowledge to grow your followers and influence effectively.

Who Should Attend:

• Professionals seeking to enhance their LinkedIn presence and network.
• Entrepreneurs and business owners looking to expand their professional reach.
• Job seekers wanting to increase their visibility to potential employers.
• Anyone interested in leveraging LinkedIn for personal branding and career growth.
• Join Us for This Empowering Journey:
• Embrace the opportunity to transform your LinkedIn profile into a powerful tool for career advancement and networking. This masterclass is your gateway to becoming a recognized voice and influencer in your professional circle on LinkedIn.

Facilitator bio:

Johan Steyn is a renowned Human-Centered Artificial Intelligence Advocate and a prominent speaker at global conferences on the Fourth Industrial Revolution and Emerging Technologies. In 2019, he was honored as the Best AI & Robotics Management Consultant by Wealth & Finance magazine in the UK.

He held significant positions in the field of AI, including serving as a Global AI Ambassador for Swiss Cognitive and a Research Fellow at Stellenbosch University's School of Data Science and Computational Thinking in South Africa. He is also an Adjunct Professor at Woxsen University's School of Business in India.

His influence in the field was further recognized when he became a finalist for the 2022 IT Personality of the Year Award, a prestigious accolade hosted by The Institute of IT Professionals South Africa, Gordon Institute of Business, and ITWeb.

Acclaimed author Sean Culey has acknowledged him as "Africa’s leading AI commentator," a testament to his impact and expertise in the AI sector.

In addition to his speaking and academic roles, Steyn is a prolific writer. He regularly contributes thought-leadership articles to major publications such as Reuters, Business Day, the Sunday Times, Finweek, News24, ITWeb, and Brainstorm Magazine, cementing his status as a key voice in the AI community.