Back to the future: Auction for Charity

The Back to the Future Charity Art Auction Harnesses the Power of Blockchain and Unveils Africa's Timeless Prowess in Art and Technology, Benefiting Two Charities

Randburg, Johannesburg: Jeleni & Phindi proudly announces the upcoming art auction, "Back to the Future," scheduled for the 28th of November 2023. This transformative event celebrates Africa’s enduring role at the forefront of art and technology, marking a historic moment that positions artists as pioneers in a modern-day art revolution, fostering unity and innovation within the continent's contemporary art scene.

"Back to the Future" is a groundbreaking journey celebrating the continent’s art history roots dating back 26,000 years. The term "Botaki," originating from the Sotho language in South Africa, signifies 'art.' In the spirit of Botaki, the gallery, which soft-launched in late October 2023, is hosting work from artists from different corners of the continent with the unique contributions of artists who transcend geographical boundaries, embodying the diverse tapestry of African artistic expression.

In a first for the continent, "Back to the Future" is revolutionizing the art world by introducing an NFT platform to support artists in their creative journey, addressing historical issues with intellectual property. The platform enables artists to copyright artworks, ensuring perpetual income. The Jeleni and Phindi gallery commit to ensuring no artist goes hungry, and their creativity is deservedly recognized beyond borders.

The art exhibition aims to foster meaningful relationships among African contemporary artists, sparking a movement that transcends borders. This initiative is a catalyst for collaboration, innovation, and a redefinition of Africa's influence in the global art landscape. The renowned artists with work in the gallery include Belmiro (Jemmiro) Jemusse Thulani Nhlapo, Dario Maniate, Ryan Shava, Thabiso Dakamela, Nico Phooko, Kofie, Mpho Nkadimeng, Siyabonga Fani, David Ofentse Moratluwa, Greatjoy, Ntsikelelo Mzimbovu, Conrad Botha, Jo-Anne Pietersen, Guinevere Thomas, and Sizani Baloyi.

"Back to the Future" represents a visionary shift, laying the cornerstone for a future where African artists no longer have to travel overseas to make a living from their art. This paradigm shift empowers artists to thrive on their continent, ensuring financial stability without the need to seek recognition abroad. Jeleni and Phindi aim to inspire galleries worldwide by inviting buyers globally to invest in African art.

The Jeleni and Phindi gallery amplify charitable giving as part of their commitment to creating social impact. The auction will support two vital foundations:

1. Jeleni and Pindi Foundation: An artist incubator committed to assisting artists with the business side of their craft, providing insights into copyright and intellectual property matters. The foundation also works to capacitate artists, ensuring they stay encouraged to produce art.

2. Pink Warrior Foundation: Focused on early detection of breast cancer by raising awareness and promoting health initiatives for women.

Jeleni & Phindi invite individuals resonating with this cause to attend the event or contribute funds for the exhibition. The artists hail from different parts of the continent, emphasizing the unity driving this transformative movement.

"Back to the Future" isn't just an art auction; the event is unique as the precipitous event for a paradigm shift. In the storm of global art, this movement asserts that Africa is not only part of the narrative but is leading the way.

Event Details:

- Date: 28th November 2023

- Venue: Randburg Square Rooftop

- Organizers: Jeleni & Phindi Art Gallery & Studios

Join us on this extraordinary journey as "Back to the Future" redefines Africa's historical narrative, celebrating its timeless prowess in art and technology, while supporting the Jeleni and Pindi Foundation and the Pink Warrior Foundation.

About Jeleni & Phindi:

Jeleni & Phindi is a South African-based African Contemporary Art platform using conventional and unorthodox Omni channels to offer access, convenience, experience, and custom-made solutions for art enthusiasts, buyers, collectors, investors, and visual artists. To become the leading platform that provides access, convenience, experience, and innovative solutions both digital/non-digital in the African Contemporary Ecosystem globally. With the strategic intent of Amplifying the Appreciation of the African Contemporary Art Ecosystem beyond the art piece, that art may one day be the leading commodity to come out of the African continent over minerals.