Truth's Customer Academy: The latest trends in loyalty in South Africa
Wed Apr 26, 08:30 - Tue May 9, 13:00
Vega School Cape Town
ABOUT
TRUTH'S CUSTOMER ACADEMY:Truth’s Customer Academy is where we share our expertise and learnings in the fields of loyalty and CRM through various channels,such as the Truth Whitepaper series, internship & mentorship programmes, online courses, professional speaking events, client focused workshops & business networking sessions.
We incorporate compelling global and South African case studies to bring to life strategies and theories to help the industry simplify the relatively complex world of loyalty and CRM.
TRUTH’S LOYALTY SEMINAR WILL COVER:
During this seminar, we’ll talk through the key takeaways of the current state of customer loyalty behaviour in South Africa and discuss the
following topics:
- How the loyalty landscape has evolved over the past few years
- What the current state of the customer loyalty landscape looks like in South Africa
- Top trends in loyalty locally and globally
- Factors influencing loyalty programme usage
- Why marketers should focus beyond offering just points and rewards
- Why men and women are different when it comes to which loyalty programmes they belong too
- What do consumers want when it comes to loyalty programmes