Building a crisis communications toolkit
Thu Sep 15, 11:15 - Thu Sep 15, 13:00
Richard's Supper Stage and Bistro
ABOUT
Wasting time deciding who says what and to whom during a crisis can hamper rather than improve your company’s reputation.
With more than 20 years working as a public relations consultant and journalist, Brian Berkman will share industry best practice when it comes to compiling a crisis communications toolkit as well as talk about personal lessons relating to managing messaging and intense media scrutiny.
The 90-minute session is at 11.30am on Thursday, September 15 at Richard’s Supper Stage and Bistro at a fee of R250 per person. Please note to arrive at 11.15am for refreshments as the presentation will begin promptly at 11.30am.
Research suggests that a company’s reputation is damaged less when they report news of their crisis themselves instead of responding to third-party reports. “This session will help you plan for this eventuality and be ready to respond quickly internally, in social media and in mass media.” Berkman ends.