Startup 101: PR Workshop with Bronwyn Coppola

The workshop is focused an Public Relations and how Media Relations fits into this mix. It offers some fundamental theory (for people who are starting out and for those who need to refresh the way they present their business to their markets) and then we'll do some practical exercises so that delegates know how to apply the theory to their own environment. The workshop will also investigate the media landscape and present guidelines for generating newsworthy relevant content and writing an effective press release.