Facebook Ads Masterclass: How to Get Clients on Facebook

Most small businesses in South Africa struggle to get clients and as a result, some of them fail or get stuck in survival mode. Hiring a marketing agency to run your ads can be expensive and it takes time to get results so business owners don't consider investing in Facebook Ads. 

With Facebook advertising, they can reach 1,000 to 100,000 people and get to sell their product/service. This allows businesses to scale and survive as they can have a constant flow of clients and break out of survival mode. If you are nervous to spend money on ads because you don’t want to just give it away without a guarantee of making any sales, or you’ve only “boosted” posts and you aren’t really sure what you are getting for that, this workshop is for you!

In this 1-hour Masterclass, We’ll tell you everything you need to know to confidently create your first Facebook or Instagram ads campaign that delivers a return on your investment.

Experienced Facebook/Instagram ads experts charge management fees upwards of R5,000 per campaign (on the very low end!) but we will give you the knowledge and skills to CONFIDENTLY fire up your first Facebook or Instagram ads campaign all by yourself.

You will learn:

• The two things you should do before you even consider placing an ad!
• Get clear on your goals and objectives so that your ads are actually SERVING your business with concrete, measurable return.
• Identify the best, most responsive audiences to target to keep your costs down.
• Design your ad: what visuals to use, what words to use, and how to create a strong call to action so you will actually get results.
• The 4 ways an ad can go “wrong” – avoid these mistakes!
• How to test your ads without losing a ton of money (especially how to know when to call it “quits” and try a new angle!)
• Determine an appropriate budget for your campaign.
• How to get your ads to pay for themselves
• Expertly navigate through Power Editor / Ads Manager (the interface that you use to create and place your targeted ads)
• … and more!

Besides the knowledge and skills to create your own successful social media ads that grow your business, you will also get:

• 60 minutes of instruction, followed by 30 minutes of Q & A.
• Access to our training material if you are a Marketing with Brian member.