Lunch and Learn @ B-Advisory -'How to activate your brand purpose"

ABOUT

Imagine a world without brands. Sounds crazy right, or even boring.

It would be difficult to make certain purchasing decisions without brands. 

So let’s dive a bit deeper into this multitude of perceptions that have been built over time. 

In the advertising world, how you feel or think about a car brand before you drive it, react to certain celebrity opinions when you have never actually met them, or even a decision to visit a destination city is based on purpose that has been strategically crafted, activated and consistently nurtured to build the connection that develops into a character that we desire to be associated with.  

Join us at B-Advisory’s Lunch & Learn on the 2nd of September at 1pm as our speaker, Tamane A. Murahwa will be unpacking all the key elements of branding that he has learned and researched for the past 10 years of his marketing experience. 

Tamane is the Chief Brand Officer of Innovative Media Network (IMN), a Brand Development, Public Relations & Marketing agency. He has led multiple marketing strategies for major national retail brands, developed story angles for business magazine cover stories, designed over 50 brand identities, led creative direction for premium business award events, rejuvenated commercial brands and worked with top creative talent from across the biggest advertising agencies in South Africa.      

Lunch & Learn @ B-Advisory is an informative program hosted by B-Advisory, a Chartered Accounting firm, whose objective is to unravel world-class solutions and strategies that assist in running sustainable, profitable, and compliant businesses.

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