LinkedIn Masterclass Training

By Munier Kearns https://bit.ly/2sIWlyu

Sat Apr 23, 10:00 - Sat Apr 30, 11:30

Zoom - Video Session

ABOUT

This interactive workshop consists of 2 x Zoom sessions of 1,5hrs each



Who should take this course?


This masterclass is focused on acquiring leads and sales through the LinkedIn platform. It is geared to any person, or small business owner/s, who is wanting to maximise the power of the LinkedIn platform as a sales/ lead generator.


It is also a very useful course for individuals as well --- be they graduates or seasoned professionals, who are looking to create a strong profile and get noticed as a thought leader or expert in a specific industry.


It also teaches people how to create engagement, interaction and increase your reach amongst your audience.



By the end of this course you will be able to:



  • Create a great profile & company page that will get noticed.
  • Understand the LinkedIn platform and how to engage with your audience.
  • Understand how to use LinkedIn to enhance your digital knowledge.
  • Know how to engage in Groups and connect with contacts to purposefully create a desired result.
  • Use paid media to increase brand awareness, reach, leads and sales.
  • Effectively use the messaging capability to engage your audience.
  • Use data to drive business insights & innovation.



Course Outline


LinkedIn Strategy - formulating your LinkedIn objectives and setting out your tasks.

The ABC's of how to create a unique, standout LinkedIn Profile.

How to use Groups build awareness, credibility, leads and increase overall engagement.

Building your Network - how to target experts, connect with potential clients and engage to covert.

Content - learn to develop unique content around your expertise and share it within Groups and potential clients.

Company Pages - how to create and a unique company page and how to manage it to gain traction.

Advertising - the fundamentals of creating effective & targeted ads.

Creative - Discover different ad formats that resonate different messages and different responses from your audience.

Analytics and Measurement - identify key metrics that shows your growth and understand how to use analytics to achieve the best outcome.


Session 1



  • LinkedIn Profile strategy
  • LinkedIn targeted network
  • LinkedIn Messaging
  • Linkedin Content & Groups Strategy


Session 2



  • LinkedIn Company pages
  • Grow your following and get noticed
  • LinkedIn Ads and Analytics

Course Cost

R500 incl