Creating video content with your phone

ABOUT

On Thursday, April 21 from 12noon until 4pm, PR-Net will host a training session in how to use your smart phone camera to generate video content for your clients.

Video is changing the face of business and how we communicate to a hyper-connected audience. Video itself isn't new, but its application for marketing and PR is transforming in a big way, posing new opportunities and affecting small and big companies alike. Consumer appetite for video is voracious. Within five years, video will account for over 80% of online video traffic, a number that will only continue to grow.

Overall, video is less costly to create than ever before with improved technology like smart phones, apps and a growing number of platforms to effectively distribute video content. Rather than spending huge amounts, smaller companies can produce quality video content that is entertaining, engaging and relevant.

Useful video content should be at the core of your communications strategy and research indicates that social video generates 1200% more shares than text and images combined. Companies using video enjoy 41% more web traffic from search than non-video users and video on a landing page can increase conversions by 80% or more.

In order to leverage the power of video you need to understand the production process from the initial brief, the creative approach, the distribution platforms and most importantly, how to allocate budgets. This short course will take you through the entire technical and creative process and include new digital production tools and mobile apps to create content and platforms to share video content simply and cost effectively. The course will include:

    •    Understanding the audience

    •    Developing and delivering a brief to all involved in             the process

    •    Concept development & storyboarding 

    •    What creative approach is best?

    •    What is content marketing?

    •    The pre and post production process

    •    Developing and managing a production budget

    •    Production tools and apps for cost effective content creation and sharing

    •    Video distribution platforms - YouTube, Social Media, Snapchat and others

    •    Virtual and Augmented reality - what is it and how can you use it?

    •    Live video streaming

About the presenter:

Stanley Edwards has been in media production since 1986. He received his National Diploma in Photography from the Port Elizabeth Technikon and has worked as a Director / Producer for production houses in Port Elizabeth, Johannesburg and Cape Town. In 1992 he founded Platypus Productions, a full-service content production company whose services include television commercials, broadcast productions, corporate communications, branded entertainment, new media and digital.

In 2012 he founded Platypus Digital which focuses on digital content production and developing delivery platforms, retail and event display technologies, interactive solutions and applications for mobile platforms.

Besides producing and directing content, he evaluates marketing trends, digital and mobile technologies with a focus on content delivery over multiple platforms. He regularly attends and speaks at local and international conferences covering digital media, mobile media, branded entertainment, content trends and audience behaviour.

Our venue is Richard’s Supper Stage on the corner of Glengarrif and Main Roads, Sea Point. Free parking is available at the nearby library, accessed from Beach Road, Sea Point.

Tickets are R500 each and include tea/coffee and a light snack. Free wi-fi is available. 
 

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