Facebook for PR and Social Media professionals

ABOUT

As Facebook limits the number of people that see each post to just a percentage of the total number of fans or people who like pages, savvy PR professionals and social-media mavens need to understand how to achieve the highest level of engagement with the minimum investment.

Acclaimed blogger and social-media consultant Dax Villanueva provides the insights and tools to make the best of it.

In an intensive three-hour session on Monday, March 14 between 2pm and 5pm, hosted by PR-Net, the peer network for the communications industry, at Richard’s Supper Stage and Bistro in Sea Point, Dax will cover the following:

- Why is Facebook important?
- Facebook's place in the digital strategy
- Developing a content strategy
- Techniques for harvesting content
- Pages vs profiles vs groups
- Setting up a Facebook page correctly
- Techniques for growing your following
- Using Facebook (post types, hashtags, tagging, links, etc)
- Facebook etiquette
- Tracking and maximising exposure
- Handling negative posts
- Facebook advertising
- Working with influencers for maximum impact
- Using Facebook insights
 

The venue, on the corner of Main and Glengarrif Roads in Sea Point is home to Cape Town’s supper stage and a lively performance space for director Basil Appollis’ Kaapse Stories From The Mother City - a uniquely Cape Town experience. The venue, in its third year now, has a TripAdvisor Certificate of Excellence and has won two Lilizela Tourism Awards as the best Roots and Cultural Experience in the Western Cape. See www.richardscapetown.co.za. Richard’s Supper Stage and Bistro is also available for private launches and events.
 

DIRECTIONS