Media Fluency Masterclass - Session 2: Crafting the Message - 17 June 2026

When was the last time you walked out of an interview, a panel, or a meeting thinking: I should have said that differently?

Most people assume the problem is nerves. It's not. It's the message. When you can't say it simply, you won't say it clearly when the pressure arrives.

Session 2 of the Media Fluency Masterclass - Crafting the Message - is a 60-minute online session that gives you a practical system to take complex thinking and turn it into something clear, confident and quotable.

Wednesday, 17 June or Wednesday, 24 June. 18:30 to 19:30 SAST / (16:30 to 17:30 GMT/UTC). R250 per person.

Walk away able to:

• Build a message structure that holds up under pressure
• Make complex ideas land - without dumbing them down
• Stay composed when a tricky question comes your way
• Handle the curveball without losing your thread
• Sound like someone worth quoting. Because you will be.

A note for the first movers.

The first 25 people to register receive our exclusive 'How media-ready are you right now?' self-assessment - a practical diagnostic across all five pillars of Media Fluency that shows you exactly where you're strong, where you're not, and what to focus on first. Once those 25 are gone, it won't be available anywhere else.

Two dates only. After that, you're waiting for the next intake.

"Every executive interacting with media should go through this. It might not save your life, but it might save your job."

- David Drummond, former VP MEA, Acer & former Country Manager, Lenovo Africa

Led by Ingrid Lotze and Gavin Moffat of join.the.dots, who bring more than 60 years of combined media and communications experience to every session.

This session takes place on Zoom. Your joining link will be emailed to you 48 hours before the event. For assistance, please visit www.mediaskillstraining.co.za.