Social Media Marketing Workshop

ABOUT

!!!TRAINING SHOULD BE ENTERTAINING!!!

This is not your run-of-the-mill social media training. We are rebelling against the tyranny of boring workshops, and bringing fun interaction back into the mix! This workshop is not merely some speaker handing out theories; you will be PRACTICALLY applying what you're learning as we go. Because we are focused on individual and business needs, we have reserved this slot for a VERY LIMITED amount of people. Save money and become your own in-house marketing agent! 

Cost: R1999 per person

***MORNING SESSION***

The following will be covered in the morning:

Intro into social media & marketing

Content Marketing

• The importance of content marketing

• How to create content for social media; copy, imagery etc

• Creating an editorial calendar

• How to get users to engage

• Business blogging

The various social media platforms

1.) Facebook for Business

• What Facebook is, how it works and latest trends on Facebook

• The differences between profiles, pages, groups and events

• Creating a Facebook page for your business

• Understanding how profiles and pages link and work together

• Creating powerful posts that engage your fans

• Implementing best practices on your page

• Drawing fans to your page

• Building a plan for your Facebook marketing

2.) LinkedIn for Networking & Business

• Learn exactly how to create a powerful profile

• Harness best practices in your profile to stand-out

• Add and grow your LinkedIn connections

• Increase your visibility on LinkedIn

• Understand endorsements and recommendations

• Create a business presence on LinkedIn

3.) Google+ for Business & Local pages

• Why Google Plus is a Must-Have Tool

• Google Business Listing

4.) Instagram Visual Marketing

• What Makes Instagram the Fastest Growing Social Network and Why My Business Needs It

• Create a Compelling Instagram Profile

• Navigate Around Instagram

• Take Photos in Instagram

• Crop & Rotate My Photos

• Apply Instagram Filters for Effects

• What Size Should My Photos Be?

• Search on Instagram

• Motivate Followers to Action with a Compelling Post

• Get Engagement on Instagram

• Post a Link to Generate Follower Action

• Post a Video for Follower Engagement

• Easy Sharing with Other Social Networks

• Manage My Instagram Account

• Discover What’s Working for My Business on Instagram

5.) Managing your accounts via scheduling tools

6.) Dealing with engagement; comments, complaints, reviews etc.

7.) Analytics

• Social media monitoring & reporting

• Finalise a budget & resources

8.) Q & A Session

*** AFTERNOON SESSION***

!!! IF YOU'RE STILL CLICKING THAT 'BOOST' OR 'PROMOTE' BUTTON - THIS COURSE IS FOR YOU !!!

We will be helping you to identify your target audience as they portray themselves on social media, and we will PRACTICALLY be showing you the process of creating effective ads for specific goals and outcomes using your Ads Manager. This is where we unlock and unpack all social media’s best-kept advertising secrets, and offer you a future with more specific targeting, more hot leads and

more ROI on your social media marketing ad spend.

The following will be covered in the afternoon:

- Why you have to spend money to make money on social media

- Understanding Business & Ad Manager

- Identifying & creating your target audiences

- Facebook pixels

- Facebook Advertising; the various types of ads, do's and don'ts

- Instagram Advertising; the various types of ads, do's and don'ts

- Q & A Session

Included is:

• Arrival Coffee/Tea

• Pen & Notepad

• Social Media Marketing Manual & Worksheet

• Mid-morning Tea/Coffee with snacks

• Lunch

• Mid-afternoon Tea/Coffee with snack

* This workshop is exclusively for those who take their business seriously. 

*Please note that all bookings are viewed as a binding agreement. Cancellations should STRICTLY be made 7 working days beforehand. ANY cancellations after 7 working days before the start of the course means that you will be liable for full payment.

For further information or to book contact [email protected]

DIRECTIONS