Webinar: Starting an online shop

Tue Oct 6, 19:30 - Tue Oct 6, 21:00


Do you want to take your business online but are not sure where to begin? In this free webinar, we'll hear from two business owners, one a web developer and the other a baker. One has built several e-commerce sites for clients and the other took her baking business online during the COVID-19 lockdown. You will gain great insights into the world of e-commerce for small businesses and be encouraged and empowered to take that next step in your e-commerce journey, whether you are a business owner or a web developer.

Talk 1 Starting an online shop: The tech

Dane Rossenrode, web developer and founder of Touchdreams, will discuss what to consider when choosing an e-commerce platform, contrasting Shopify, WooCommerce and some lesser known options.

Talk 2 Starting an online shop: The business

Alexis Pauli, baker and owner of Lexi’s Crumbs, will share some tips she learnt while taking her baking business online during the COVID-19 lockdown.


19:00 Tech check with speakers and networking

19:30 Welcome

19:40 Talk 1

20:10 Talk 2

20:40 Q&A

20:55 JetBrains raffle

21:00 End

About the speakers

Dane has a passion for quite a few things besides designing and developing websites. He loves TED talks and learning, debating, and teaching. He's particularly fond of the environment.

Alexis enrolled at the Cape Town International Hotel School in 2004 where she trained for three years as an in-service trainee and graduated with a Diploma in Professional Cookery. She continued her journey in the hospitality industry gaining experience in the heart of some of Cape Town’s busiest hotel kitchens. Her passion for cooking turned to baking and her dream of creating sweet goods at home became a reality in December 2012.

The need for perfection and attention to detail is a great motivation for her and she believes that a cake should look amazing and taste even better! She has since developed her own style, specialising in dense and decadent creations with a rustic touch, known as ‘Lexi’s Crumbs’.

She was born in Cape Town and moved further South to Muizenberg in 2015, where she enjoys gardening in her free time.

About the sponsors

Alt Milk will be giving away two boxes of their alternative milk products as part of the speaker gift hampers.

Palm Strings will be adding a jar each of the delicious That Mayo in support of our speakers.

Educative Tech will provide the Zoom room and JetBrains will be giving away a year-long licence to one of their fantastic IDEs.

We look forward to seeing you there!

Additional information

Age restriction No under 13s
Refund policy No refunds


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