Key Account Management

Thu Sep 10, 08:30 - Fri Sep 11, 16:30

Paton Training

ABOUT

Key account management is critical to the success of all businesses. This training is powerful because it gives each delegate the latest theory and the best practical templates to immediately start implementing new key account activities. 
Our expert facilitator has successfully trained thousands of Key Account Managers and knows what theory and tools work, and what's just a waste of time. This training is packed with exercises designed to expose your weaknesses, strategic gaps and formulate a great KA plan.
 
After the training, most delegates shudder to think of what would have happened to their careers if they had not attended this training.
 
KAM is not a typical sales "technique" course; it's an in depth practical workshop into the depths of strategic thinking, designed to improve both your own and your key account's profitability.
 
After the training, key account plans (KAPs) should be written using the professional PowerPoint templates. Why? Because professional KA Managers need to present their KAP to their work colleagues, manager and even their key account. Secondly, KAPs need to be written as they become crucial company documents in case a key account manager resigns, gets promoted or is not available when the KA needs servicing.

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Key Account Management
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