Marketing and PR for Non-profits Training Course Durban
Fri Aug 14, 09:30 - Fri Aug 14, 13:00
Embizweni Room
ABOUT
Donors rarely support an unknown organisation. Lawyers, banking staff and trust company personnel will tell one that those drawing up their wills usually include bequests to well-known charities. But how does an NPO position itself as a household name among the large, famous organisations that have been around for over a century? All aspects of marketing an NPO and positioning its name and logo – its brand – as a household name, are covered. It can be done! It has been done successfully by a number of South African NPOs in amazingly short spaces of time. Jill Ritchie will demonstrate case studies. Jill holds the PRISA accredited PR Diploma and has many years' experience in advising NPOs on marketing and public relations. The difference between marketing and PR will be explained, as will the importance of each in the fundraising mix. Topics include:· Adopting a marketing attitude rather than a charity mindset
· Developing an organisation’s brand
· The importance of marketing – one can’t fundraise in a vacuum
· Market research
· Crisis PR
· Understanding your market
· Planning marketing, PR and social media to support fundraising
DIRECTIONS
Marketing and PR for Non-profits Training Course Durban
Embizweni Room
18 Osborne St, Berea, 4001, South Africa
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