Strategy Masterclass: Rethinking Business (Hybrid)
Sat Jul 27, 08:30 - Sat Jul 27, 15:00
The Business Exchange, Sandton, South Africa
ABOUT
Where are we?
The business context is rapidly changing, consumer expectations and demands increasing, their needs evolving, technology shortening the lifespan of industries, more power in the hands of the customer. All of a sudden it has become a race, markets are over-saturated, competition intensifying, economies crashing while technology continued to shift consumer behaviour. All this presents us with both opportunities and challenges.
The big question remains
How should businesses transform and reinvent themselves in the midst of change to:
- Rethink the way they create and deliver customer value
- Cut through the noise, maximize growth opportunities and thrive
- Secure profitable and defendable positions in the markets they serve
- Expand their core, acquire and retain high-value clients
- Differentiate from those with similar capabilities and resources as them
- Communicate their valuable difference with clarity and impact
- Protect and do more of what's working, profitably
Who should attend:
Businesses seeking to position profitably, communicate with clarity, execute for impact and maximize opportunities for growth in today's changing landscape. This includes service-based business owners, entrepreneurs, knowledge experts, consultants, creatives and coaches.
To be covered:
- Value Creation Model: Identifying and solving problems people care about, profitably
- Profitable Positioning: Securing and defending a profitable market position
- Shaping Perceptions, Influencing decisions – how to increase customers willingness to buy
- Protecting Profitability: Expanding your core business, doing more of what works
- Strategy In Dynamic Contexts: Connecting business to brand strategy
- Messaging: Communicating your valuable difference with clarity and impact
- Value Proposition Design: Connecting the the customer's true pain, serving them profitably
- The Way Out: Authority positioning, escaping the commodity trap, scaling your value
- Rethinking Business: Fundamentally shifting how you create and deliver customer value
For further queries contact/WhatsApp +2761 1277 440